Liye Ma

29 papers and 985 indexed citations i.

Liye Ma has authored 29 papers that have received a total of 985 indexed citations. This includes 19 papers in Marketing, 12 papers in Management Science and Operations Research and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (16 papers), Digital Platforms and Economics (8 papers) and Digital Marketing and Social Media (8 papers). Liye Ma is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Digital Platforms and Economics (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, China and Canada. Liye Ma's co-authors include Alan L. Montgomery, Kinshuk Jerath, Young‐Hoon Park, Michael D. Smith and Zhigang Lu and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research