Liye Ma
About
Liye Ma has authored 29 papers that have received a total of 985 indexed citations.
This includes 19 papers in Marketing, 12 papers in Management Science and Operations Research and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (16 papers), Digital Platforms and Economics (8 papers) and Digital Marketing and Social Media (8 papers). Liye Ma is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Digital Platforms and Economics (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, China and Canada. Liye Ma's co-authors include Alan L. Montgomery, Kinshuk Jerath, Young‐Hoon Park, Michael D. Smith and Zhigang Lu and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Scott Moroff are co-authored with Top journals papers by Gabi Gerlitz are published in Top authors papers by Josef Fürst are co-authored with Top fields papers by Cesar E. Blanco are about Top journals papers by María Flor García‐Mayoral are published in Top fields papers by Jost Weber are about Top countries impacted by papers by R.B. Hillman Top fields papers by Mariele Dessì are about