Long‐Chuan Lu

18 papers and 1.0k indexed citations i.

Long‐Chuan Lu has authored 18 papers that have received a total of 1.0k indexed citations. This includes 11 papers in Information Systems and Management, 9 papers in Marketing and 7 papers in Social Psychology. The topics of these papers are Ethics in Business and Education (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Cultural Differences and Values (5 papers). Long‐Chuan Lu is often cited by papers focused on Ethics in Business and Education (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in Taiwan, United States and Japan. Long‐Chuan Lu's co-authors include Hsiu‐Hua Chang, Chun‐Chen Huang, Wen‐Pin Chang, Tai‐Kuei Yu and Milam Aiken and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and Information & Management