Long‐Yi Lin

4 papers and 636 indexed citations i.

Long‐Yi Lin has authored 4 papers that have received a total of 636 indexed citations. This includes 4 papers in Organizational Behavior and Human Resource Management, 4 papers in Marketing and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (3 papers). Long‐Yi Lin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Taiwan, United States and Russia. Long‐Yi Lin's co-authors include and and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Product & Brand Management and Tourism Review