Lorena Blasco‐Arcas
About
Lorena Blasco‐Arcas has authored 12 papers that have received a total of 606 indexed citations.
This includes 9 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (7 papers) and Technology Adoption and User Behaviour (5 papers). Lorena Blasco‐Arcas is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (7 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in Spain, United Kingdom and Sweden. Lorena Blasco‐Arcas's co-authors include Blanca Hernández Ortega, Julio Jiménez Martínez, Minas N. Kastanakis, Mariano Alcañíz and Ana Reyes-Menéndez and has published in prestigious journals such as Journal of Business Research, Computers & Education and Journal of Service Research
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