Minas N. Kastanakis
About
Minas N. Kastanakis has authored 26 papers that have received a total of 966 indexed citations.
This includes 16 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Cultural Differences and Values (5 papers) and Digital Marketing and Social Media (4 papers). Minas N. Kastanakis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Cultural Differences and Values (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United Kingdom, India and Greece. Minas N. Kastanakis's co-authors include Benjamin G. Voyer, Justin Paul, George Balabanis, Sylvia von Wallpach and Sarah Robinson and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Product Innovation Management
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