Lotte M. Willemsen

14 papers and 1.1k indexed citations i.

Lotte M. Willemsen has authored 14 papers that have received a total of 1.1k indexed citations. This includes 13 papers in Sociology and Political Science, 8 papers in Marketing and 4 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Media Influence and Health (4 papers). Lotte M. Willemsen is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Media Influence and Health (4 papers) and collaborates with scholars based in The Netherlands. Lotte M. Willemsen's co-authors include Peter Neijens, Guda van Noort, Peter Kerkhof, Fred Bronner and Erik van Schooten and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and Journal of Computer-Mediated Communication