Lu Lu

52 papers and 2.3k indexed citations i.

Lu Lu has authored 52 papers that have received a total of 2.3k indexed citations. This includes 27 papers in Sociology and Political Science, 25 papers in Marketing and 21 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (16 papers). Lu Lu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (16 papers) and collaborates with scholars based in United States, South Africa and China. Lu Lu's co-authors include Doğan Gürsoy, G. Christina, Tingting Zhang, Ruiying Cai and Ceridwyn King and has published in prestigious journals such as Management Science, European Journal of Operational Research and Journal of Business Research