Ruiying Cai

28 papers and 1.0k indexed citations i.

About

Ruiying Cai has authored 28 papers that have received a total of 1.0k indexed citations. This includes 13 papers in Social Psychology, 11 papers in Sociology and Political Science and 11 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (8 papers) and AI in Service Interactions (6 papers). Ruiying Cai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (8 papers) and AI in Service Interactions (6 papers) and collaborates with scholars based in United States, South Africa and China. Ruiying Cai's co-authors include G. Christina, Doğan Gürsoy, Yao‐Chin Wang, Xi Yu Leung and Lu Lu and has published in prestigious journals such as Journal of Business Research, Tourism Management and International Journal of Hospitality Management

In The Last Decade

Rankless by CCL
2025