Ľubica Gajanová

27 papers and 188 indexed citations i.

Ľubica Gajanová has authored 27 papers that have received a total of 188 indexed citations. This includes 14 papers in Marketing, 9 papers in Management Science and Operations Research and 7 papers in Strategy and Management. The topics of these papers are Impact of AI and Big Data on Business and Society (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Environmental Sustainability in Business (6 papers). Ľubica Gajanová is often cited by papers focused on Impact of AI and Big Data on Business and Society (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in Slovakia, Hungary and Romania. Ľubica Gajanová's co-authors include Margaréta Nadányiová, Anna Křižanová, Dominika Moravčíková, George Lăzăroiu and Jana Klieštiková and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Administrative Sciences