Lucía Porcu
About
Lucía Porcu has authored 27 papers that have received a total of 395 indexed citations.
This includes 18 papers in Sociology and Political Science, 18 papers in Marketing and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (7 papers). Lucía Porcu is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in Spain, Palestine and France. Lucía Porcu's co-authors include Salvador del Barrio‐García, Juan Miguel Alcántara‐Pilar, Francisco Muñoz‐Leiva, Philip J. Kitchen and Francisco Liébana‐Cabanillas and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and International Journal of Hospitality Management
In The Last Decade
Explore authors with similar magnitude of impact
Top journals papers by Catherine M. Reid are published in Top countries impacted by papers by Francisco Javier Puertas Top journals papers by Xiangbin Zeng are published in Top countries impacted by papers by Qilin Li Top authors papers by Ömer Faruk Ursavaş are co-authored with Top authors papers by В. М. Сергеева are co-authored with Top authors papers by Michael M. Schündeln are co-authored with Top countries impacted by papers by J. Thornton