Lucía Porcu

27 papers and 395 indexed citations i.

Lucía Porcu has authored 27 papers that have received a total of 395 indexed citations. This includes 18 papers in Sociology and Political Science, 18 papers in Marketing and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (7 papers). Lucía Porcu is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in Spain, Palestine and France. Lucía Porcu's co-authors include Salvador del Barrio‐García, Juan Miguel Alcántara‐Pilar, Francisco Muñoz‐Leiva, Philip J. Kitchen and Francisco Liébana‐Cabanillas and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and International Journal of Hospitality Management