Luciana de Araújo Gil
About
Luciana de Araújo Gil has authored 9 papers that have received a total of 384 indexed citations.
This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 2 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Media Influence and Health (2 papers). Luciana de Araújo Gil is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Media Influence and Health (2 papers) and collaborates with scholars based in Chile, Australia and United States. Luciana de Araújo Gil's co-authors include Lester W. Johnson, Abhishek Dwivedi, Denni Arli, Aysen Bakir and Daiane Scaraboto and has published in prestigious journals such as Journal of Business Research, Tourism Management and European Journal of Marketing.
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