Lutz Hildebrandt

25 papers and 638 indexed citations i.

Lutz Hildebrandt has authored 25 papers that have received a total of 638 indexed citations. This includes 15 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (8 papers), Innovation Diffusion and Forecasting (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Lutz Hildebrandt is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Innovation Diffusion and Forecasting (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Germany, United States and Austria. Lutz Hildebrandt's co-authors include Yasemin Boztuğ, Dirk Temme, Hans Mühlbacher, Kalyan Raman and Udo Wagner and has published in prestigious journals such as Journal of Business Research, Review of Scientific Instruments and Journal of Retailing and Consumer Services