Lyndon Simkin
About
Lyndon Simkin has authored 78 papers that have received a total of 1.9k indexed citations.
This includes 49 papers in Marketing, 36 papers in Organizational Behavior and Human Resource Management and 18 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (36 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Marketing and Advertising Strategies (14 papers). Lyndon Simkin is often cited by papers focused on Customer Service Quality and Loyalty (36 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Marketing and Advertising Strategies (14 papers) and collaborates with scholars based in United Kingdom, China and Australia. Lyndon Simkin's co-authors include Sally Dibb, Bang Nguyen, Yüksel Ekinci, Arnold Japutra and Ana Isabel Canhoto and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing
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