M. Carole Macklin

18 papers and 409 indexed citations i.

M. Carole Macklin has authored 18 papers that have received a total of 409 indexed citations. This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Education. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Media Influence and Health (3 papers) and Child Development and Digital Technology (3 papers). M. Carole Macklin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media Influence and Health (3 papers) and Child Development and Digital Technology (3 papers) and collaborates with scholars based in United States and Latvia. M. Carole Macklin's co-authors include Karen A. Machleit, Les Carlson, Richard H. Kolbe, Jon M. Hawes and James U. McNeal and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science.