Madhavan Parthasarathy

27 papers and 927 indexed citations i.

Madhavan Parthasarathy has authored 27 papers that have received a total of 927 indexed citations. This includes 9 papers in Marketing, 8 papers in Management Science and Operations Research and 5 papers in Strategy and Management. The topics of these papers are Innovation Diffusion and Forecasting (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers). Madhavan Parthasarathy is often cited by papers focused on Innovation Diffusion and Forecasting (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in United States, India and France. Madhavan Parthasarathy's co-authors include David Forlani, Ravipreet S. Sohi, Susan M. Keaveney, Steven Walczak and Jiban Khuntia and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Medical Internet Research and Information Systems Research.