Madhu Viswanathan

40 papers and 1.3k indexed citations i.

Madhu Viswanathan has authored 40 papers that have received a total of 1.3k indexed citations. This includes 24 papers in Business and International Management, 17 papers in Marketing and 7 papers in Economics and Econometrics. The topics of these papers are Innovation and Socioeconomic Development (24 papers), Service and Product Innovation (12 papers) and Microfinance and Financial Inclusion (4 papers). Madhu Viswanathan is often cited by papers focused on Innovation and Socioeconomic Development (24 papers), Service and Product Innovation (12 papers) and Microfinance and Financial Inclusion (4 papers) and collaborates with scholars based in United States, Australia and India. Madhu Viswanathan's co-authors include Srinivas Venugopal, Arun Sreekumar, Srinivas Sridharan, José Antônio Rosa and Hila Riemer and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing and Strategic Management Journal.