Madhubalan Viswanathan

About

Madhubalan Viswanathan is a scholar working on Marketing, Business and International Management and Experimental and Cognitive Psychology. According to data from OpenAlex, Madhubalan Viswanathan has authored 48 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 17 papers in Business and International Management and 9 papers in Experimental and Cognitive Psychology. Recurrent topics in Madhubalan Viswanathan’s work include Innovation and Socioeconomic Development (17 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Service and Product Innovation (7 papers). Madhubalan Viswanathan is often cited by papers focused on Innovation and Socioeconomic Development (17 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Service and Product Innovation (7 papers). Madhubalan Viswanathan collaborates with scholars based in United States, Australia and Canada. Madhubalan Viswanathan's co-authors include Terry L. Childers, Roland Gau, Srinivas Venugopal, Srinivas Sridharan and Kiju Jung and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by Madhubalan Viswanathan

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Madhubalan Viswanathan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Madhubalan Viswanathan may publish in the future.

Countries citing papers authored by Madhubalan Viswanathan

Since Specialization

Citations

This map shows the geographic impact of Madhubalan Viswanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhubalan Viswanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhubalan Viswanathan more than expected).

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