Magdalena Bekk

15 papers and 390 indexed citations i.

Magdalena Bekk has authored 15 papers that have received a total of 390 indexed citations. This includes 6 papers in Sociology and Political Science, 6 papers in Marketing and 3 papers in Clinical Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Educational Games and Gamification (3 papers). Magdalena Bekk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Educational Games and Gamification (3 papers) and collaborates with scholars based in Germany, Spain and Canada. Magdalena Bekk's co-authors include Matthias Spörrle, Kristina Klein, Erika Spieß, Franziska Völckner and Isabell M. Welpe and has published in prestigious journals such as Journal of Travel Research, International Journal of Research in Marketing and Journal of Interactive Marketing