Franziska Völckner
About
Franziska Völckner has authored 46 papers that have received a total of 2.9k indexed citations.
This includes 35 papers in Marketing, 10 papers in Economics and Econometrics and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Consumer Market Behavior and Pricing (14 papers) and Wine Industry and Tourism (8 papers). Franziska Völckner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Consumer Market Behavior and Pricing (14 papers) and Wine Industry and Tourism (8 papers) and collaborates with scholars based in Germany, Australia and United Kingdom. Franziska Völckner's co-authors include Henrik Sattler, Kristina Klein, Thorsten Hennig‐Thurau, Christian M. Ringle and Jan-Michael Becker and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and MIS Quarterly.
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