Henrik Sattler
About
Henrik Sattler has authored 53 papers that have received a total of 1.9k indexed citations.
This includes 40 papers in Marketing, 14 papers in Economics and Econometrics and 13 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Market Behavior and Pricing (20 papers) and Digital Marketing and Social Media (11 papers). Henrik Sattler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Market Behavior and Pricing (20 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in Germany, Denmark and Australia. Henrik Sattler's co-authors include Franziska Völckner, Oliver Schnittka, Thorsten Hennig‐Thurau, Victor Henning and Sebastian Zenker and has published in prestigious journals such as Proceedings of the National Academy of Sciences, PLoS ONE and Journal of Marketing
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