Magnus Hultman
About
Magnus Hultman has authored 49 papers that have received a total of 1.9k indexed citations.
This includes 20 papers in Strategy and Management, 16 papers in Marketing and 15 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), International Business and FDI (11 papers) and Digital Marketing and Social Media (10 papers). Magnus Hultman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), International Business and FDI (11 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in United Kingdom, Sweden and Canada. Magnus Hultman's co-authors include Pejvak Oghazi, Nathaniel Boso, Rana Mostaghel, Hooshang M. Beheshti and Robert A. Opoku and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Tourism Management
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