Robert A. Opoku
About
Robert A. Opoku has authored 39 papers that have received a total of 923 indexed citations.
This includes 17 papers in Marketing, 15 papers in Strategy and Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Marketing and Advertising Strategies (8 papers) and Digital Marketing and Social Media (6 papers). Robert A. Opoku is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Marketing and Advertising Strategies (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Saudi Arabia, United States and United Kingdom. Robert A. Opoku's co-authors include Samuel Adomako, Leyland Pitt, Magnus Hultman, Russell Abratt and Kwabena Frimpong and has published in prestigious journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management
In The Last Decade
Explore authors with similar magnitude of impact
Top countries impacted by papers by Michael Ruddy Top fields papers by L Bastagli are about Top fields papers by Rongyu Li are about Top countries impacted by papers by Demetris Papamichael Top journals papers by Genevieve Kenney are published in Top journals papers by Lazar Ranin are published in Top authors papers by Emre Çamcı are co-authored with Top fields papers by Zhenzhong Zhang are about