Mahima Mishra
About
Mahima Mishra has authored 14 papers that have received a total of 162 indexed citations.
This includes 6 papers in Strategy and Management, 3 papers in Sociology and Political Science and 3 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (3 papers) and AI in Service Interactions (2 papers). Mahima Mishra is often cited by papers focused on Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (3 papers) and AI in Service Interactions (2 papers) and collaborates with scholars based in India, United Arab Emirates and Pakistan. Mahima Mishra's co-authors include Suresh Malodia, Madhura Bedarkar, Kiran Nair, Justin Paul and Seema Bhardwaj and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Journal of Business and Industrial Marketing
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