Suresh Malodia

22 papers and 789 indexed citations i.

Suresh Malodia has authored 22 papers that have received a total of 789 indexed citations. This includes 9 papers in Sociology and Political Science, 8 papers in Marketing and 4 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and AI in Service Interactions (4 papers). Suresh Malodia is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and AI in Service Interactions (4 papers) and collaborates with scholars based in Norway, India and South Africa. Suresh Malodia's co-authors include Amandeep Dhir, Puneet Kaur, Tobias Otterbring, Mototaka Sakashita and Mahima Mishra and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of the Academy of Marketing Science.