Makarand Mody
About
Makarand Mody has authored 50 papers that have received a total of 1.9k indexed citations.
This includes 35 papers in Marketing, 30 papers in Sociology and Political Science and 12 papers in Automotive Engineering. The topics of these papers are Sharing Economy and Platforms (30 papers), Digital Marketing and Social Media (16 papers) and Consumer Retail Behavior Studies (15 papers). Makarand Mody is often cited by papers focused on Sharing Economy and Platforms (30 papers), Digital Marketing and Social Media (16 papers) and Consumer Retail Behavior Studies (15 papers) and collaborates with scholars based in United States, Singapore and Türkiye. Makarand Mody's co-authors include Courtney Suess, Tarik Doğru, Lydia Hanks, Xinran Lehto and Nathan Line and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Journal of Travel Research
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