Lydia Hanks
About
Lydia Hanks has authored 66 papers that have received a total of 2.1k indexed citations.
This includes 50 papers in Marketing, 40 papers in Sociology and Political Science and 35 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (34 papers), Consumer Behavior in Brand Consumption and Identification (30 papers) and Digital Marketing and Social Media (25 papers). Lydia Hanks is often cited by papers focused on Customer Service Quality and Loyalty (34 papers), Consumer Behavior in Brand Consumption and Identification (30 papers) and Digital Marketing and Social Media (25 papers) and collaborates with scholars based in United States, Türkiye and China. Lydia Hanks's co-authors include Nathaniel D. Line, Anna S. Mattila, Nathan Line, Tarik Doğru and Makarand Mody and has published in prestigious journals such as Tourism Management, Journal of Travel Research and International Journal of Hospitality Management
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