Makoto Nakayama
About
Makoto Nakayama has authored 68 papers that have received a total of 838 indexed citations.
This includes 26 papers in Sociology and Political Science, 18 papers in Marketing and 15 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (25 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Makoto Nakayama is often cited by papers focused on Digital Marketing and Social Media (25 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in United States, Japan and Norway. Makoto Nakayama's co-authors include Yun Wan, Charlie C. Chen, Eisuke Tokumitsu, Hiroshi Funakubo and Kenji Takahashi and has published in prestigious journals such as Applied Physics Letters, Journal of The Electrochemical Society and Brain Research
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