Yun Wan

44 papers and 793 indexed citations i.

Yun Wan has authored 44 papers that have received a total of 793 indexed citations. This includes 17 papers in Sociology and Political Science, 17 papers in Marketing and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (8 papers). Yun Wan is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in United States, China and Singapore. Yun Wan's co-authors include Makoto Nakayama, Rui Zhou, Huanchun Chen, Satya Menon and Lu Li and has published in prestigious journals such as Scientific Reports, Journal of the American Geriatrics Society and Communications of the ACM