Malliga Marimuthu
About
Malliga Marimuthu has authored 44 papers that have received a total of 718 indexed citations.
This includes 22 papers in Organizational Behavior and Human Resource Management, 17 papers in Marketing and 13 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (20 papers), Technology Adoption and User Behaviour (13 papers) and Digital Marketing and Social Media (11 papers). Malliga Marimuthu is often cited by papers focused on Customer Service Quality and Loyalty (20 papers), Technology Adoption and User Behaviour (13 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in Malaysia, Australia and United States. Malliga Marimuthu's co-authors include Davoud Nikbin, Ishak Ismail, T. Ramayah, Sunghyup Sean Hyun and Seyedeh Khadijeh Taghizadeh and has published in prestigious journals such as Scientific Reports, Technological Forecasting and Social Change and Journal of Retailing and Consumer Services.
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