Manel Hamouda
About
Manel Hamouda has authored 10 papers that have received a total of 215 indexed citations.
This includes 6 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Retail Behavior Studies (4 papers) and Customer Service Quality and Loyalty (4 papers). Manel Hamouda is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Retail Behavior Studies (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Tunisia and France. Manel Hamouda's co-authors include Sarra Berraies and has published in prestigious journals such as International Journal of Retail & Distribution Management, International Journal of Bank Marketing and Journal of Consumer Behaviour
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