Manit Mishra
About
Manit Mishra has authored 17 papers that have received a total of 177 indexed citations.
This includes 8 papers in Organizational Behavior and Human Resource Management, 5 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Retail Behavior Studies (4 papers). Manit Mishra is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in India and Pakistan. Manit Mishra's co-authors include Mohua Banerjee, Saqib Ali and Sasmita Mishra and has published in prestigious journals such as Psychology and Marketing, Journal of Retailing and Consumer Services and International Journal of Consumer Studies
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