Marco Cioppi

20 papers and 446 indexed citations i.

Marco Cioppi has authored 20 papers that have received a total of 446 indexed citations. This includes 10 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (6 papers). Marco Cioppi is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Italy and Germany. Marco Cioppi's co-authors include Barbara Francioni, Sabrina M. Hegner, Elisabetta Savelli, Fabio Musso and Tonino Pencarelli and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Management Reviews and Journal of Consumer Marketing