Margaret Bruce

13 papers and 292 indexed citations i.

Margaret Bruce has authored 13 papers that have received a total of 292 indexed citations. This includes 5 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Museology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Fashion and Cultural Textiles (2 papers) and Semantic Web and Ontologies (1 paper). Margaret Bruce is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Fashion and Cultural Textiles (2 papers) and Semantic Web and Ontologies (1 paper) and collaborates with scholars based in United Kingdom, Hong Kong and United States. Margaret Bruce's co-authors include Jeremy J. Foster, Margaret K. Hogg, Grete Birtwistle, Ruth Murphy and Christopher Moore and has published in prestigious journals such as Journal of Applied Psychology, Technovation and Applied Ergonomics