Margaret K. Hogg

93 papers and 2.0k indexed citations i.

Margaret K. Hogg has authored 93 papers that have received a total of 2.0k indexed citations. This includes 36 papers in Marketing, 28 papers in Sociology and Political Science and 18 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Consumer Retail Behavior Studies (13 papers) and Migration, Ethnicity, and Economy (11 papers). Margaret K. Hogg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Consumer Retail Behavior Studies (13 papers) and Migration, Ethnicity, and Economy (11 papers) and collaborates with scholars based in United Kingdom, France and Australia. Margaret K. Hogg's co-authors include Emma Banister, Pauline Maclaran, Teresa Davis, Carolyn Folkman Curasi and Shona Bettany and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and European Journal of Marketing