Pauline Maclaran
About
Pauline Maclaran has authored 107 papers that have received a total of 2.0k indexed citations.
This includes 40 papers in Marketing, 28 papers in Sociology and Political Science and 23 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (33 papers), Fashion and Cultural Textiles (20 papers) and Media, Gender, and Advertising (20 papers). Pauline Maclaran is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (33 papers), Fashion and Cultural Textiles (20 papers) and Media, Gender, and Advertising (20 papers) and collaborates with scholars based in United Kingdom, United States and France. Pauline Maclaran's co-authors include Lorna Stevens, Miriam Catterall, Stephen Brown, Margaret K. Hogg and Elizabeth Parsons and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Annals of Tourism Research
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