Miriam Catterall

35 papers and 847 indexed citations i.

Miriam Catterall has authored 35 papers that have received a total of 847 indexed citations. This includes 16 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Management and Marketing Education (8 papers) and Marketing and Advertising Strategies (5 papers). Miriam Catterall is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Management and Marketing Education (8 papers) and Marketing and Advertising Strategies (5 papers) and collaborates with scholars based in United Kingdom and Bangladesh. Miriam Catterall's co-authors include Pauline Maclaran, Kathy Hamilton, Lorna Stevens, Patrick Ibbotson and William Clarke and has published in prestigious journals such as European Journal of Marketing, Psychology and Marketing and Journal of Marketing Management