Margaret Craig‐Lees

12 papers and 484 indexed citations i.

Margaret Craig‐Lees has authored 12 papers that have received a total of 484 indexed citations. This includes 7 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (4 papers) and Technology Adoption and User Behaviour (2 papers). Margaret Craig‐Lees is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (4 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in Australia, New Zealand and United Kingdom. Margaret Craig‐Lees's co-authors include Jennifer Harris, Russell W. Belk, Rhett H. Walker, Heather Francis and R Hecker and has published in prestigious journals such as Psychology and Marketing, Journal of Economic Psychology and International Journal of Service Industry Management.