Margaret Rucker

32 papers and 323 indexed citations i.

Margaret Rucker has authored 32 papers that have received a total of 323 indexed citations. This includes 9 papers in Marketing, 8 papers in Museology and 5 papers in Social Psychology. The topics of these papers are Fashion and Cultural Textiles (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Color perception and design (4 papers). Margaret Rucker is often cited by papers focused on Fashion and Cultural Textiles (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Color perception and design (4 papers) and collaborates with scholars based in United States and South Korea. Margaret Rucker's co-authors include Howard G. Schutz, Susan Kaiser, Gail Tom, Wanda Olson and Donna Branson and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of the Academy of Marketing Science and Journal of Retailing and Consumer Services