Gail Tom

32 papers and 996 indexed citations i.

Gail Tom has authored 32 papers that have received a total of 996 indexed citations. This includes 15 papers in Marketing, 8 papers in Social Psychology and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers). Gail Tom is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States, Latvia and Hungary. Gail Tom's co-authors include Margaret Rucker, Stephanie Tom Tong, Therese A. Louie, Jim Cook and Michael T. Jones and has published in prestigious journals such as Journal of Personality and Social Psychology, Psychology and Marketing and Sex Roles