Margherita Pagani
About
Margherita Pagani has authored 34 papers that have received a total of 1.9k indexed citations.
This includes 21 papers in Sociology and Political Science, 13 papers in Information Systems and Management and 11 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (19 papers), Technology Adoption and User Behaviour (13 papers) and Digital Platforms and Economics (7 papers). Margherita Pagani is often cited by papers focused on Digital Marketing and Social Media (19 papers), Technology Adoption and User Behaviour (13 papers) and Digital Platforms and Economics (7 papers) and collaborates with scholars based in France, Italy and United States. Margherita Pagani's co-authors include Ronald E. Goldsmith, Charles F. Hofacker, Catherine Pardo, Paulo Rita and Fareena Sultan and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and Technological Forecasting and Social Change
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