Margo Buchanan‐Oliver
About
Margo Buchanan‐Oliver has authored 29 papers that have received a total of 683 indexed citations.
This includes 20 papers in Sociology and Political Science, 18 papers in Marketing and 8 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (12 papers) and Corporate Identity and Reputation (7 papers). Margo Buchanan‐Oliver is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (12 papers) and Corporate Identity and Reputation (7 papers) and collaborates with scholars based in New Zealand, Australia and Canada. Margo Buchanan‐Oliver's co-authors include Yuri Seo, Robert A. Davis, Roderick J. Brodie, Sandy Bulmer and Jonathan E. Schroeder and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Service Research.
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