Maria Petrescu
About
Maria Petrescu has authored 67 papers that have received a total of 927 indexed citations.
This includes 34 papers in Sociology and Political Science, 32 papers in Marketing and 14 papers in Management Information Systems. The topics of these papers are Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Big Data and Business Intelligence (14 papers). Maria Petrescu is often cited by papers focused on Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Big Data and Business Intelligence (14 papers) and collaborates with scholars based in United States, Romania and Monaco. Maria Petrescu's co-authors include Anjala S. Krishen, John T. Gironda, Pradeep Korgaonkar, Kathleen O’Leary and Tamara F. Mangleburg and has published in prestigious journals such as Journal of Business Research, Thin Solid Films and Industrial Marketing Management
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