Tamara F. Mangleburg
About
Tamara F. Mangleburg has authored 18 papers that have received a total of 1.8k indexed citations.
This includes 10 papers in Sociology and Political Science, 8 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (5 papers). Tamara F. Mangleburg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States. Tamara F. Mangleburg's co-authors include M. Joseph Sirgy, Dhruv Grewal, Terry Bristol, Maria Petrescu and Paul Sergius Koku and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing.
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