Mariëlle E. H. Creusen

10 papers and 793 indexed citations i.

Mariëlle E. H. Creusen has authored 10 papers that have received a total of 793 indexed citations. This includes 8 papers in Marketing, 4 papers in Social Psychology and 3 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Color perception and design (3 papers) and Service and Product Innovation (2 papers). Mariëlle E. H. Creusen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Color perception and design (3 papers) and Service and Product Innovation (2 papers) and collaborates with scholars based in The Netherlands, United States and Iceland. Mariëlle E. H. Creusen's co-authors include Jan Schoormans, Robert W. Veryzer, Erik Jan Hultink, Katrin Eling and Marina Candi and has published in prestigious journals such as Journal of Product Innovation Management, European Journal of Marketing and International Journal of Research in Marketing.