Mario Burghausen
About
Mario Burghausen has authored 10 papers that have received a total of 360 indexed citations.
This includes 9 papers in Strategy and Management, 6 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Corporate Identity and Reputation (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Organizational Studies (3 papers). Mario Burghausen is often cited by papers focused on Corporate Identity and Reputation (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Organizational Studies (3 papers) and collaborates with scholars based in United Kingdom, Finland and Slovenia. Mario Burghausen's co-authors include John M.T. Balmer, Mark Davies, Urša Golob, Joachim Kernstock and Ying Fan and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Brand Management
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