Marisa Maio Mackay
About
Marisa Maio Mackay has authored 8 papers that have received a total of 295 indexed citations.
This includes 5 papers in Marketing, 3 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (3 papers) and Digital Marketing and Social Media (3 papers). Marisa Maio Mackay is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Australia, Canada and South Korea. Marisa Maio Mackay's co-authors include Kieran C. O’Doherty, Sally Rao Hill, Byron Sharp, Heejin Lee and Sherah Kurnia and has published in prestigious journals such as Technological Forecasting and Social Change, Journal of Services Marketing and Journal of Product & Brand Management.
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