Marius Johnen
About
Marius Johnen has authored 12 papers that have received a total of 315 indexed citations.
This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (2 papers). Marius Johnen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in Germany, Denmark and France. Marius Johnen's co-authors include Oliver Schnittka, Henrik Sattler, Marc Ziegele, Julian Hofmann and Marc Jungblut and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Communication Research
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