Mark Alpert

66 papers and 2.0k indexed citations i.

Mark Alpert has authored 66 papers that have received a total of 2.0k indexed citations. This includes 19 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Astronomy and Astrophysics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Market Behavior and Pricing (7 papers) and Customer Service Quality and Loyalty (7 papers). Mark Alpert is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Market Behavior and Pricing (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States. Mark Alpert's co-authors include Linda L. Golden, James H. Myers, Rajendra K. Srivastava, W. Thomas Anderson and Roland T. Rust and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research